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Getting Your Message in front of the Right Audiences

A well-written press release is the most essential element of an effective public relations strategy.
This course is designed to give you the tools you need to write a high-quality, high-impact press release. The instructor has written hundreds of press releases for many different types of clients over the last 20 years. Through this experience, he has seen many of the challenges faced by marketing organizations and entrepreneurs that are trying to get their messages out into the media. With this in mind, he prepares you to avoid some of the most common problems that people make in issuing press releases, including:
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